Bosch drives service centre trade with Tesco lorries

Bosch teams up with Tesco in consumer campaign
Bosch teams up with Tesco in consumer campaign

The Bosch Car Service independent garage network has launched a year-long consumer promotion on 50 Tesco lorry covers.

The lorries operate seven days a week delivering fresh food to almost 2000 Tesco stores across the UK.

The activity forms part of Bosch’s national consumer campaign to encourage UK car owners to use their local Bosch Car Service garage.

Bosch has also been promoting the 450-strong network on local, regional and national radio, at Pit-stop events at local supermarkets and shopping centres.

It is also targeting internet users with an online ‘How To’ video hosted by former UK racing driver and Fifth Gear television presenter Tiff Needell.

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

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