The century-old Andrew Page brand is to be dropped as owner LKQ Europe rebrands its UK factors under a single identity.
Both Andrew Page and Euro Car Parts will rebrand as ‘LKQ Euro Car Parts’ as part of a phased roll-out. All employees will now gain access to the same information and systems as revealed in the June edition of CAT.
Across Europe, the LKQ Group is working on a number of integration projects, including the transition to unified purchasing, which will increase the global market leader’s buying power and ability to collaborate with suppliers on innovation.
Andy Hamilton, CEO of the LKQ Euro Car Parts Group, said: “The introduction of the LKQ Euro Car Parts brand is a milestone in our evolution as a business in the UK and Europe”
“Together, as LKQ Euro Car Parts in the UK and as part of the wider LKQ Group in Europe, we are stronger, more competitive and better able to offer a market-leading customer experience”.
“At a time when the aftermarket faces some significant and transformational challenges, we are going to be better-equipped than ever before to help prepare it for the future.”
Some recently-merged Andrew Page and Euro Car Parts branches will be among the first to be rebranded under the new LKQ Euro Car Parts fascia.
Andy Hamilton added: “It’s been four years since Andrew Page joined the Euro Car Parts family and we’re proud of the role we played in safeguarding hundreds of years of collective expertise in the aftermarket.
“From the beginning, we had a clear rationale to bring some of the industry’s best people together and give them an unrivalled scale and cutting-edge enterprise solutions tools that make their jobs easier.
“Following these changes, we will continue to have an unrivalled nationwide branch network, and will be in a stronger position than ever to drive the business forward.”
There are no current plans to change the LKQ Coatings and Arleigh International brands.