Custom Accessories Europe Ltd hopes to bag a greater share of the car air freshener market with the Airwick Auto brand.
It has launched several new products and introduced redesigned packaging, which it says has â€œmerchandising simplicity and consumer impactâ€.
In addition to adding two new fragrances to the Airwick impregnated card air freshener range, new triple packs of the cards (pictured) are now available.
CAE has also launched a series of pump sprays and refillable, vent-mounted capillary action fresheners.
There are six fragrances available: Vanilla & Spice; Peach & Orange Blossom; Citrus Zest; Atlantis; New Car; and Neutra.
The new programme will be supported by trade and specialist advertising.