CAT has exclusively learned that Denso is toÂ launch a massive sales promotion in theÂ new year: aimed solely at UK factors and distributors.
The scheme â€“ which we believe will be labelled the ‘Millionaires Clubâ€™ â€“ will be backed up by a huge marketing budget.
AÂ glamorous prize structure is likely to be put in place, with luxuryÂ trips to Europe’s top F1 events on offerÂ (among other prizes) to Denso’s top-performing distributors.
TheÂ schemeÂ isÂ designed to recruit new distributors for Denso, as well as increase business within the companyâ€™s existingÂ customer network.
DistributorsÂ that reach individually-set targets are likely to benefit the most.
CATÂ believes thatÂ the ambitious scheme is scheduled to run until the end of March – we’ll post more live here as and when we find out more details.