Exclusive: Denso to launch ‘massive’ new promotion for UK distributors

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Denso hope the promotion will mean more technicians fitting their OE quality parts
Denso hope the promotion will mean more technicians fitting their OE quality parts

CAT has exclusively learned that Denso is to launch a massive sales promotion in the new year: aimed solely at UK factors and distributors.

The scheme – which we believe will be labelled the ‘Millionaires Club’ – will be backed up by a huge marketing budget.

A glamorous prize structure is likely to be put in place, with luxury trips to Europe’s top F1 events on offer (among other prizes) to Denso’s top-performing distributors.

The scheme is designed to recruit new distributors for Denso, as well as increase business within the company’s existing customer network.

Distributors that reach individually-set targets are likely to benefit the most.

CAT believes that the ambitious scheme is scheduled to run until the end of March – we’ll post more live here as and when we find out more details.

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