In CAT recently I listed the important elements for review in a modern garage and first on the list was volume. Volume is the key ingredient. However, as Joni Mitchell sang: â€œyou donâ€™t know what youâ€™ve got â€˜till itâ€™s goneâ€ and right now there must be several garages wishing that â€œa big yellow taxiâ€ would come and take them away. Volume and marketing are synonymous yet their interests are opposed. When you have volume you donâ€™t want the cost of marketing, yet when the volume dries up itâ€™s too late to start marketing your business effectively.