Havoline oil sales to get boost with text service

Motorists are sent Havoline oil selection in seconds
Motorists are sent Havoline oil selection in seconds

Motorists can now use SMS texts to find out which Havoline top-up oil to buy for their car while they browse their local accessory store.

Chevron Global Lubricants, which owns the Havoline brand, has found that motorists are confused about which oil to use.

Its research shows that:

  • 66% of motorists either don’t check their oil at all, or only at infrequent intervals
  • 60% of people who don’t take action are unaware that using the wrong type of lubricant can cause excessive wear under the bonnet

Chevron now hopes to address this problem with its new SMS text service.

Customers can text their registration number to a special number located next to Havoline displays and the correct VM-recommended Havoline oil grade is texted back to them on the spot.

They will also be sent a “get me home” choice of oil, for emergency use should they be caught short.

The SMS service is now available in forecourts across Texaco’s retail network and at selected retail outlets.

The service covers 95% of UK car models, including those with cherished plates and will cost 50p per text plus the standard network charge.

Brian Hayes, marketing manager for Chevron Global Lubricants UK, said it isn’t surprising that motorists are confused.

“With ever more complex engine technology, manufacturers like Chevron have had to develop a much increased range of engine oils.

“10 years ago, the 3 oils from the Havoline range would have met the requirements for 95% of the cars on UK roads, today the range encompasses 13 different engine oils.”

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

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