Comma launches training programme for distributors

by

New-PMO-Voltec-and-PRO-NRG-productsLubricant manufacturer Comma has launched a range of training programmes and tools for distributors and factors.

It has published an eight page Distributor Training overview brochure, which includes online narrated training modules, face-to-face training with Cosan sales people and technical trainers, and regular Tech Talk email bulletins.

The training programme has been designed to support businesses looking to upsell to premium brands and their marketing and communication plans. There are also modules exploring more technical aspects of vehicle lubricants, such as the various grades of engine oil, coolant, brake fluid and transmission oil.

Mike Bewsey, Sales and Marketing Director at Comma, said: “We’ve pinpointed a real demand for distributor training support in today’s aftermarket. In the last decade or so, vehicle manufacturers’ technical requirements have transformed, so it is no longer enough for customer-facing personnel simply to know the technical product basics.

“Comma brand training is designed to give them a high level of understanding and competence in all aspects of their business. These training presentations will equip individual users with the knowledge and confidence to help them reach their full selling and customer service potential.”

SYNETIQ SOLD FOR £225m

US-based Insurance Automotive Auctions expands UK presence with auctioneer and dismantler

Read More

ECP TO DISH OUT £400 BATTERY TESTERS

Garages will need to hit battery sales targets if they want to keep the devices

Read More

FAI AUTOMOTIVE ACQUIRED FOR £27M

South Africa-based Motus Aftermarket Parts adds to its portfolio, Jonathan Alexander to remain CEO

Read More

NI BIENNIAL MOT OPPOSED

NFDA on NI MOT frequency change: “Not the correct solution to the issues currently facing the NI Testing Scheme”

Read More

BODYSHOP BOUGHT OUT IN PRE-PACK DEAL

AF Smart Repairs bought out of administration by existing management

Read More

Join the debate

1 Comment

Your email address will not be published. Required fields are marked *