It has published an eight page Distributor Training overview brochure, which includes online narrated training modules, face-to-face training with Cosan sales people and technical trainers, and regular Tech Talk email bulletins.
The training programme has been designed to support businesses looking to upsell to premium brands and their marketing and communication plans. There are also modules exploring more technical aspects of vehicle lubricants, such as the various grades of engine oil, coolant, brake fluid and transmission oil.
Mike Bewsey, Sales and Marketing Director at Comma, said: “We’ve pinpointed a real demand for distributor training support in today’s aftermarket. In the last decade or so, vehicle manufacturers’ technical requirements have transformed, so it is no longer enough for customer-facing personnel simply to know the technical product basics.
“Comma brand training is designed to give them a high level of understanding and competence in all aspects of their business. These training presentations will equip individual users with the knowledge and confidence to help them reach their full selling and customer service potential.”