Parts and technology group Continental have struck a deal with a filtration manufacturer to sell own brand filters across Europe.
The deal has been signed with Italy-based manufacturer UFI Filters and will officially launch at Automechanika Frankfurt in September of this year. Product will start shipping in January 2019.
Details of the product range have not yet been announced, but will cover UFI’s all-makes programme of light vehicle fuel, oil, cabin and air filters. There is no word as yet on which, if any of the factor chains or buying groups will be stocking the product in the UK, and UFI has said that while the product ‘knows no borders’ a particular focus for Continental will be on the Germany, Austria, Switzerland, Benelux and Scandinavia markets.
“Our stated aim is to continue to expand our product portfolio for the automotive aftermarket under the renowned brand name Continental. To do this, we market only premium products that match our brand and that make sense for our customers,” said Peter Wagner, VP Aftermarket at Continental.
Giorgio Girondi, Chairman of UFI filters said: “This agreement between two leading companies in the automotive aftermarket is a very important milestone in the history of UFI Filters. This strategic step by two premium brands shows that cooperation knows no geographical boundaries. That is crucial. We are really proud to see the UFI products in the renowned Continental branded box”.
UPDATE: UFI has confirmed that the agreement will cover markets across Germany, Austria, Switzerland, Benelux and Scandinavia only.