Continental wins twice at Tyre and Fast Fit Awards

Continental's Great Days Out consumer promotion
Continental's Great Days Out consumer promotion

Continental has made its mark on the tyre industry, winning two major awards this autumn.

It was named Manufacturer of the Year 2009 by the National Tyre Distributors Association at the Tyre and Fast Fit Awards in September.

And, in a double whammy, it also made a splash with its Great Days Out Campaign, which won it the Industry Advertising Campaign Award.

Continental was singled out for praise for its fuel-saving truck tyres, its puncture resistant ContiSeal car tyre and the CSEasy, an industrial tyre that can be fitted without a mounting press.

The tyre maker was also recognised for the success of its biggest ever consumer promotional campaign, which offered over 300 days out for families and kids.

Its press advertising is estimated to have been seen by some 19m adults, while online advertising delivered more than 14m page impressions.

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

SYNETIQ SOLD FOR £225m

US-based Insurance Automotive Auctions expands UK presence with auctioneer and dismantler

Read More

ECP TO DISH OUT £400 BATTERY TESTERS

Garages will need to hit battery sales targets if they want to keep the devices

Read More

FAI AUTOMOTIVE ACQUIRED FOR £27M

South Africa-based Motus Aftermarket Parts adds to its portfolio, Jonathan Alexander to remain CEO

Read More

NI BIENNIAL MOT OPPOSED

NFDA on NI MOT frequency change: “Not the correct solution to the issues currently facing the NI Testing Scheme”

Read More

BODYSHOP BOUGHT OUT IN PRE-PACK DEAL

AF Smart Repairs bought out of administration by existing management

Read More

Go to comments

Your email address will not be published. Required fields are marked *