Continental wins twice at Tyre and Fast Fit Awards

Continental's Great Days Out consumer promotion
Continental's Great Days Out consumer promotion

Continental has made its mark on the tyre industry, winning two major awards this autumn.

It was named Manufacturer of the Year 2009 by the National Tyre Distributors Association at the Tyre and Fast Fit Awards in September.

And, in a double whammy, it also made a splash with its Great Days Out Campaign, which won it the Industry Advertising Campaign Award.

Continental was singled out for praise for its fuel-saving truck tyres, its puncture resistant ContiSeal car tyre and the CSEasy, an industrial tyre that can be fitted without a mounting press.

The tyre maker was also recognised for the success of its biggest ever consumer promotional campaign, which offered over 300 days out for families and kids.

Its press advertising is estimated to have been seen by some 19m adults, while online advertising delivered more than 14m page impressions.

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

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