Denso Starter and Alternator Programme: Massive Expansion Announced

by
Denso claim the expansion will offer 'huge opportunities' for the aftermarket
Denso claim the expansion will offer 'huge opportunities' for the aftermarket

Denso Aftermarket Sales UK has announced a huge expansion of its starter and alternator programme through 2010 - an aggressive strategy that the company claims will offer the aftermarket ‘huge opportunities’.

The initial phase of the expansion has already begun and has seen Denso’s starter and alternator range increase to cover 260 applications across the following brands:

  • Ford Focus C-Max
  • Opel Vectra
  • Fiat
  • Citroen
  • Peugeot
  • Alfa
  • Volvo

The introduction of 45 additional part numbers, covering up to 115 Toyota applications, will follow imminently, with many OE spec applications unique to Denso available to aftermarket customers. The following Toyota models will be covered:

  • Corolla from 1999 to 2005
  • Avensis to 2003
  • Rav4 from 1999 to 2003
  • Yaris from 1999 to 2005

But it doesn’t stop there.

Expansion through 2010

In early 2010, a further 140 new starter and alternator part numbers will be introduced - including 650 applications for European vehicles.

The expansion will continue unabated through 2010, with another 200 part numbers being added to the range next summer/autumn.

All parts will be brand new, with no reman.

Denso’s UK Aftermarket chief, Paul Payne, commented: “We’ll open up a whole new set of opportunities for aftermarket customers. Distributors are hungry for a brand that brings OE quality, advanced technology and a good parc coverage. Denso delivers that.”

To help distributors and garages keep up to date with the increased range of products, the TecDoc system will be updated on a regular basis through 2010, while a new printed catalogue will come out soon.

“Our starters and alternators are all new-in-box, so there’s no core surcharge,” added Payne. “Administration is reduced, ensuring a high-quality product at a competitive price.”

IAAF’s BLEASDALE WARNS INDUSTRY OVER BLOCK EXEMPTION REVIEW

Board member warns against complacency, calling the legislation ‘central to ensuring a level playing field in the automotive aftermarket’

Read More

BLOCK EXEMPTION PUBLIC CONSULTATION NOW OPEN

Crucial legislation is up for renewal, Trade bodies are preparing responses.

Read More

MERCEDES REACHES OBD AGREEMENT WITH SCAN TOOL MAKER

Techs will now have to buy security access to change or delete certain OBD data

Read More

PEARL AUTOMOTIVE STRIKES SUPPLY DEAL WITH TRICO

Car accessory distributor has signed a deal to distribute wiper products

Read More

SWITCH TO EV ‘DRIVEN BY POLITICAL OBJECTIVES’ – MAHLE BOSS

Company to spend R&D budget on various drivetrains, not just EV

Read More

Go to comments

Your email address will not be published. Required fields are marked *