Denso Starter and Alternator Programme: Massive Expansion Announced

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Denso claim the expansion will offer 'huge opportunities' for the aftermarket
Denso claim the expansion will offer 'huge opportunities' for the aftermarket

Denso Aftermarket Sales UK has announced a huge expansion of its starter and alternator programme through 2010 - an aggressive strategy that the company claims will offer the aftermarket ‘huge opportunities’.

The initial phase of the expansion has already begun and has seen Denso’s starter and alternator range increase to cover 260 applications across the following brands:

  • Ford Focus C-Max
  • Opel Vectra
  • Fiat
  • Citroen
  • Peugeot
  • Alfa
  • Volvo

The introduction of 45 additional part numbers, covering up to 115 Toyota applications, will follow imminently, with many OE spec applications unique to Denso available to aftermarket customers. The following Toyota models will be covered:

  • Corolla from 1999 to 2005
  • Avensis to 2003
  • Rav4 from 1999 to 2003
  • Yaris from 1999 to 2005

But it doesn’t stop there.

Expansion through 2010

In early 2010, a further 140 new starter and alternator part numbers will be introduced - including 650 applications for European vehicles.

The expansion will continue unabated through 2010, with another 200 part numbers being added to the range next summer/autumn.

All parts will be brand new, with no reman.

Denso’s UK Aftermarket chief, Paul Payne, commented: “We’ll open up a whole new set of opportunities for aftermarket customers. Distributors are hungry for a brand that brings OE quality, advanced technology and a good parc coverage. Denso delivers that.”

To help distributors and garages keep up to date with the increased range of products, the TecDoc system will be updated on a regular basis through 2010, while a new printed catalogue will come out soon.

“Our starters and alternators are all new-in-box, so there’s no core surcharge,” added Payne. “Administration is reduced, ensuring a high-quality product at a competitive price.”

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