ECP CLEARED OVER TV ADVERT

Six complainants went to the Advertising Standards Authority to challenge whether a TV advert for Euro Car Parts promoted reckless and dangerous driving.

The adverts featured a woman driving through a country lane. The camera shot to the woman adjusting the volume on the car stereo, and then switching gears while speeding up. The camera then shot to the woman pressing firmly on her brake pad and stopping suddenly to avoid hitting sheep in the road. A voice over thanked her local technician for replacing her brake pads earlier and so avoiding her hitting the animal.

In response, ECP quoted the Highway Code to prove that the subject was not driving outside of and said that the words ‘fast and efficient service’ used in the voice over did not refer to the subject’s car.

The ASA noted the points and did not find the advert in breach, so no further action was necessary.

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

JIM SAKER APPOINTED IMI PRESIDENT

Incoming President replaces Graham Smith OBE

Read More

ECP DIRECTOR: ‘HUGE INCREASE IN DEMAND FOR MOT-RELATED EQUIPMENT’

Rise in demand for garage plant, such as lifts, according to Workshop Solutions boss

Read More

TRADE FAIR BOSS: AFTERMARKET TO UNDERGO ‘NATURAL SELECTION’

Autopromotec’s Renzo Servadei says ‘only the fittest will overcome the obstacles’

Read More

IGA UP FOR ‘COVID CHAMPION’ AWARD

RMI association shortlisted for new Learning Award category

Read More

BREAKING: NATIONWIDE BRANCHES TO REBRAND AS FMG REPAIR SERVICES

Redde Northgate expected to rebrand 77 of the former Nationwide branches under the FMG trading style

Read More

Join the debate

1 Comment

Your email address will not be published. Required fields are marked *

  1. Good to see common sense prevail for once. All we need now is for David Moyes to be cleared of the `slap` comment.