ECP CLEARED OVER TV ADVERT

Six complainants went to the Advertising Standards Authority to challenge whether a TV advert for Euro Car Parts promoted reckless and dangerous driving.

The adverts featured a woman driving through a country lane. The camera shot to the woman adjusting the volume on the car stereo, and then switching gears while speeding up. The camera then shot to the woman pressing firmly on her brake pad and stopping suddenly to avoid hitting sheep in the road. A voice over thanked her local technician for replacing her brake pads earlier and so avoiding her hitting the animal.

In response, ECP quoted the Highway Code to prove that the subject was not driving outside of and said that the words ‘fast and efficient service’ used in the voice over did not refer to the subject’s car.

The ASA noted the points and did not find the advert in breach, so no further action was necessary.

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

NEW HOME FOR ABSOLUTE ALIGNMENT

Firm moves to new, larger Aldershot HQ

Read More

AXALTA COMPLETES U-POL ACQUISITION

Deal for body consumables company valued at $590m

Read More

CAZOO ACQUIRES SMH, DOUBLING REFURB CAPACITY

£70m deal vastly expands the retail start-ups preparation and logistics capability

Read More

AUTOMECHANIKA DIGITAL PLUS HAPPENING NOW

Automechanika Frankfurt is underway in a limited physical form at the Messe Frankfurt showground as well as online through a ‘Digital Plus’ form, a combination known as a ‘hybrid’ event. READ: AUTOMECHANIKA B’HAM TO HOLD 2022 […]

Read More

SUPPLIER NEWS: APEC BLACK IN AT PARTS IN MOTION

Bristol-based supplier’s premium brand now in at online retailer

Read More

Join the debate

1 Comment

Your email address will not be published. Required fields are marked *

  1. Good to see common sense prevail for once. All we need now is for David Moyes to be cleared of the `slap` comment.