Everything is black and gold for Simoniz

by

Simoniz-product-rangeHeritage is the key driver behind Simoniz’s new black and gold rebrand.

The change and re-livery of its products is harking back to the days of Simoniz’s iconic Original Wax gold tin, as it looks to continue its sales drive in the UK.

Rebecca Martin, Brand Manager for Simoniz, said: “Simoniz uses over 100 years of car care knowledge to ensure its products offer long-lasting protection and a brilliant shine. The new livery builds on this heritage and shows the continued investment in the Simoniz brand. The re-livery will be supported by advertising in the near future.”

The revamped packaging will also see the introduction of easily identifiable colour coding, with red, green and blue representing exterior, interior and wheel and tyre product ranges respectively.

To spearhead the rebrand, Simoniz will also be launching a new non-acidic wheel cleaner to the market.

The Alloy Clean Plus will allow users to quickly remove traffic grime and brake dust from the wheels, and thanks to its unique formulation it won’t degrade the surface of the alloys, brake discs or tyres.

The product is safe enough to work on damaged alloys whether they have been scuffed or suffer from blistering or bubbling lacquer and paint finish.

SYNETIQ SOLD FOR £225m

US-based Insurance Automotive Auctions expands UK presence with auctioneer and dismantler

Read More

ECP TO DISH OUT £400 BATTERY TESTERS

Garages will need to hit battery sales targets if they want to keep the devices

Read More

FAI AUTOMOTIVE ACQUIRED FOR £27M

South Africa-based Motus Aftermarket Parts adds to its portfolio, Jonathan Alexander to remain CEO

Read More

NI BIENNIAL MOT OPPOSED

NFDA on NI MOT frequency change: “Not the correct solution to the issues currently facing the NI Testing Scheme”

Read More

BODYSHOP BOUGHT OUT IN PRE-PACK DEAL

AF Smart Repairs bought out of administration by existing management

Read More

Go to comments

Your email address will not be published. Required fields are marked *