Garages can boost their margin by selling cabin filter upgrade

by

PMA1Garages in Sussex and Surrey are benefiting from better margins by simply trading up the cabin air filters on vehicles they service says Corteco.

It adds that technicians simply offering its micronAir filters could give their margins a timely boost.

Steve Jarnett, Sales and Marketing Manager at Corteco, believes there is still a large discrepancy between the number of activated carbon filters that are fitted at OE and then replaced by the aftermarket.

“Dealerships install them every time, because that’s what goes in when the car is built. Research shows that if cabin filters go unchanged, the air inside the car can be worse than it is outside. It’s an opportunity that many other independent garage proprietors are missing out on, that’s for sure.”

PMA motor factor who supplies to garages in the Sussex and Surrey area has noticed the sales of activated carbon filters are on the increase, as garages give their customers a choice of filter.

It adds that motorists are keen to upgrade their cabin filter when it is their best health and comfort interest to do so.

PMA Operations Manager Pete Keenan, says: “Despite the difference in cost, garages can stay competitive on the menu service price. The upgrade remains an option – but it is on that drivers will accept when made aware of the health benefits.”

Leamoco and M1 acquired by AAG

Former IFA and Groupauto member

Read More

In Pictures: It’s a wrap for Fleet Factors

TMD branding on Teeside-based chain’s vehicles

Read More

DVLA ‘ghost records’ highlight EU driving licence loophole

Licence holders that do not update details are causing a headache for insurers

Read More

Over half of garages preparing to increase prices

Survey shos increasing parts prices, coupled with cost of living, is bringing workshops to increase rates

Read More

GSF Car Parts looks ‘Beyond Tomorrow’ with national staff conference

First all-hands meeting since November rebrand

Read More

Go to comments

Your email address will not be published. Required fields are marked *