Good Garage Scheme has a new face

by
Miles Better is the new face of the Good Garage Scheme
Miles Better is the new face of the Good Garage Scheme

The Good Garage scheme is introducing its new face and mascot, Miles Better, to UK motorists thanks to a new advertising campaign.

The animated character will be delivering helpful tips and advice to motorists and garages via a TV advertising spot on the Sky network, as well as on Twitter and Facebook.

Miles Better, chosen after a search among members to find the best name for the mascot, was finally ‘born’ from a suggestion from Peterborough motorist Heidi Twigg, whose husband is a Good Garage Scheme member.

The name was chosen over other suggestions including Gary Toogood, Carter Fix and Mike the Mechanic.

Good Garage Scheme Marketing Manager Anndi Sheppard commented: “We were delighted that so many took part in our competition and were happy with the new name for our television star.

“We had a number of really creative entries but in the end we settled for Miles Better, as it represents the ethos of our member garages – they all strive to offer miles better service every time you visit.”

If you’d like to follow Miles on Twitter, you can view his page here, and see his new TV ad here.

CAT CONVERSATIONS: GARAGE OF TODAY, TOMORROW AND THE FUTURE

Don’t miss out, sign up to CAT’s latest webinar on 21st April right now

Read More

£10 MOT OFFERED BY AGGREGATORS

GoCompare has struck a deal with garage comparison site Who Can Fix My Car

Read More

GS-YUASA IN ‘NEW FOR OLD’ BATTERY PROMOTION

Firm runs social campaign to emphasise the longevity of its products

Read More

ALLIANCE AUTOMOTIVE GROUP ACQUIRES ANOTHER FACTOR

AAG has acquired Minehead Motor Factors, a single branch factor based in Somerset. 

Read More

BREXIT: WAI TO INCREASE BOGNOR WAREHOUSE SIZE BY 40%

South coast-based firm to increase volume of UK stockholding

Read More

Join the debate

1 Comment

Your email address will not be published. Required fields are marked *

  1. Surely an animated Forte additive bottle in the shape of a £ sign would be far more appropriate for this scheme…..?