The Good Garage scheme is introducing its new face and mascot, Miles Better, to UK motorists thanks to a new advertising campaign.
The animated character will be delivering helpful tips and advice to motorists and garages via a TV advertising spot on the Sky network, as well as on Twitter and Facebook.
Miles Better, chosen after a search among members to find the best name for the mascot, was finally â€˜bornâ€™ from a suggestion from Peterborough motorist Heidi Twigg, whose husband is a Good Garage Scheme member.
The name was chosen over other suggestions including Gary Toogood, Carter Fix and Mike the Mechanic.
Good Garage Scheme Marketing Manager Anndi Sheppard commented: â€œWe were delighted that so many took part in our competition and were happy with the new name for our television star.
â€œWe had a number of really creative entries but in the end we settled for Miles Better, as it represents the ethos of our member garages â€“ they all strive to offer miles better service every time you visit.â€