Good Garage Scheme has a new face

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Miles Better is the new face of the Good Garage Scheme
Miles Better is the new face of the Good Garage Scheme

The Good Garage scheme is introducing its new face and mascot, Miles Better, to UK motorists thanks to a new advertising campaign.

The animated character will be delivering helpful tips and advice to motorists and garages via a TV advertising spot on the Sky network, as well as on Twitter and Facebook.

Miles Better, chosen after a search among members to find the best name for the mascot, was finally ‘born’ from a suggestion from Peterborough motorist Heidi Twigg, whose husband is a Good Garage Scheme member.

The name was chosen over other suggestions including Gary Toogood, Carter Fix and Mike the Mechanic.

Good Garage Scheme Marketing Manager Anndi Sheppard commented: “We were delighted that so many took part in our competition and were happy with the new name for our television star.

“We had a number of really creative entries but in the end we settled for Miles Better, as it represents the ethos of our member garages – they all strive to offer miles better service every time you visit.”

If you’d like to follow Miles on Twitter, you can view his page here, and see his new TV ad here.

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  1. Surely an animated Forte additive bottle in the shape of a £ sign would be far more appropriate for this scheme…..?