Battery manufacturer GS Yuasa has given its products a nationwide marketing push by splashing out on a TV campaign as well as social media and billboard slots.
The promotion centres around a 40 second television advert, exploring the brand’s world through the eyes of six-year-old Isabella and her mother as they go about their day noticing many applications powered by the battery manufacturer.
Launched on Monday 17 January, it is carried by the likes of ITV, Absolute Radio, YouTube, social media and digital billboards across the UK and highlight the vast range of applications that utilise the firm’s batteries.
This campaign is the first time the GS Yuasa brand has been advertised to the public as a standalone brand (previous campaigns have either been for GS or for Yuasa).
James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd said: “We’re incredibly proud of the difference our batteries make in enabling the everyday lives of millions of people around the world. Powering What Matters celebrates this and brings the GS Yuasa name to the forefront of our activities for the first time.”
“We wanted to explore the enormous breadth of applications we power. From exploring the deepest depths of the ocean to the International Space Station 250 miles above earth – our batteries are the number one choice for millions of applications around the world.”
“These days almost all battery manufacturers make similar claims, however we can go one step further with a message that is unique to us.”