HALFORDS TOLD TO CHANGE “MISLEADING” ADVERT

by
Halfords has been told to change its ad
Halfords has been told to change its ad

Halfords Autocentres has been told that an advert used on its website claiming customers could save up to 50 percent on main dealer pricing must not appear again.

The ruling from the ASA upholds a complaint made against the company by the SMMT. Halfords is now running an alternative advert highlighting savings of up to 40 percent instead.

The ASA noted that although Halfords had conducted research and collected data to support its claims, the comparison made between Halfords’ own time-limited online offers and the non-promotional prices given by dealers was misleading.

The ASA therefore ruled that the ad breached articles of the ASA’s code and must not appear again.

SMMT CEO Paul Everitt welcomed the decision: “It is important [that] consumers are presented with accurate information and competition is based on fair comparisons. I hope all advertisers will accurately reflect the products and services they offer and avoid claims which don’t stand up to scrutiny.”

Halfords responded to the complaint with a statement which you can read here.

ECP BOSS: INDEPENDENTS MUST ‘CLOSE GAPS’ IN DIGITISATION

Independents need ‘to keep up with the rest of the automotive sector’ to compete, says Andy Hamilton

Read More

MIDWEST REBRANDS UNDER ARNOLD CLARK BANNER

Factor chain, including Monmore Auto Parts, under group corporate identity

Read More

CMA: UNIVERSAL COMPONENTS MUST SELL CV FACTOR BUSINESS

Competition and Markets Authority rules that Universal Components must sell 3G Truck and Trailer Parts

Read More

IGA PRODUCES NEW CORONAVIRUS GARAGE GUIDE

Guidance for garages produced in electronic booklet

Read More

RISING MATERIAL PRICES ‘HERE FOR THE LONG TERM’ WARNS PRODUCER

Increase in prices of finished parts ‘unavoidable’ as platinum group metal prices soar

Read More

Join the debate

1 Comment

Your email address will not be published. Required fields are marked *