HALFORDS TOLD TO CHANGE “MISLEADING” ADVERT

by
Halfords has been told to change its ad
Halfords has been told to change its ad

Halfords Autocentres has been told that an advert used on its website claiming customers could save up to 50 percent on main dealer pricing must not appear again.

The ruling from the ASA upholds a complaint made against the company by the SMMT. Halfords is now running an alternative advert highlighting savings of up to 40 percent instead.

The ASA noted that although Halfords had conducted research and collected data to support its claims, the comparison made between Halfords’ own time-limited online offers and the non-promotional prices given by dealers was misleading.

The ASA therefore ruled that the ad breached articles of the ASA’s code and must not appear again.

SMMT CEO Paul Everitt welcomed the decision: “It is important [that] consumers are presented with accurate information and competition is based on fair comparisons. I hope all advertisers will accurately reflect the products and services they offer and avoid claims which don’t stand up to scrutiny.”

Halfords responded to the complaint with a statement which you can read here.

TRIBUTES PAID TO RICHARD PARRY-JONES

Marshall Motor Group Chairman has died following an accident

Read More

PRA FIGHTS AGAINST RETAIL VIOLENCE

Initiative launched to prevent aggressive behaviour towards retail employees

Read More

AUTOINFORM EVENT RE-SCHEDULED TO NOVEMBER

Organisers confident that training event will finally take place late in 2021

Read More

EAG UPGRADES WAREHOUSE MANAGEMENT

Leeds-based firm install MAM warehouse management system

Read More

SEMI-AUTOMATED BATTERY ASSEMBLY LINE ESTABLISHED

Comau UK chosen to implement highly automated production

Read More

Join the debate

1 Comment

Your email address will not be published. Required fields are marked *