Caerphilly-based Land Rover parts specialist Bearmach has been appointed as an authorised European distributor for Jaguar parts.
The news comes a month after the Jaguar marque celebrated its 75th anniversary with a return to Le Mans.
And Peter Whitehouse, the distributorâ€™s MD, said the partnership would be kicked-started with an initial Â£250,000 invesment in fast-moving stock with the full 67,000 Jaguar parts range available.
He added: â€œBearmach has built its business and reputation on quality, customer service and availability…
â€œWe intend to use these attributes to promote Jaguar parts sales to existing and new customers.â€
Former Unipart Jaguar parts expert and Otraps MD Graham Payne has been appointed account manager for the new range.