Unipart Automotive is celebrating its 4th decade by teaming up with NGK to give away a Ford Focus RS worth Â£26,395.
Garages thatÂ buy a set of Unipart spark and glow plugs or an NGK Lambda sensor at a Unipart stockist during October and November will be given the chance to win the car.
Under its anniversary RallyMatch promotion, Unipart will issue sales vouchers to purchasers of the ignition parts with a number that can be registered on theÂ www.rallymatch.co.uk website.
There are more than 30,000 prizes up for grabs worth a total of Â£100,000, including TVs, Sony Playstations, jackets and tee-shirts.
RallyMatch has produced a range of marketing initiatives to support the campaign including email, leaflets and posters.
In addition, a team of three RallyMatch promotional girls will be touring the UK to encourage garages to sign up.
The winner of the Ford RS will be announced in time for Christmas.