Hella lights the road ahead with Philips distribution deal

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Philips Automotive Lighting has announced a partnership with Hella as a new distributor of Philips products across the UK.

Hella, already a distributor with good trade networks in the UK, will be a welcome addition to the rapidly expanding Philips network.

Earlier this month Hella started distributing the full range of Philips lighting products, covering both the 12V passenger and light CV and 24V CV sectors.

Darren Robinson, managing director of Hella commented: “Both companies have an outstanding OE pedigree. We believe that with Philips and Hella working together in the UK aftermarket we now have a great sales story.”

Ed Savage, Philips Automotive Lighting UK country manager added: “We have worked with Hella for many years supplying bulbs for their OE lighting sets, so this seemed like a sensible extension of our cooperation – and indeed Hella will partner Philips in this way in other European Countries.

Their existing sales structure and their logistics operation – which is truly state of the art – offer Philips huge potential to increase our penetration in the UK aftermarket.”

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

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