The IAAF is to hold a webinar where it will discuss one of the most sensitive topics for retailers – namely, if selling through online marketplaces such as eBay is a good idea or not.
The briefing, on May 25 will also look at how such marketplaces help its members be more resilient in the long term and grow incremental revenues, while maintaining strong distribution channel relationships.
Andrew Rowson, founder and CEO of E-Motive, will introduce ecommerce, online marketplaces and the importance of a consumer mindset, data quality and brand protection in non-face-to-face sales and distribution channels.
Mike Smallbone, head of membership development at IAAF, commented: “Even as restrictions are now easing in the UK, we’re delighted to continue connecting and engaging with professionals in the industry through regular virtual events that are effective and convenient for our members.
“The pandemic has accelerated the move into online selling channels and the ‘digital’ share of the pie will only increase over time. Our latest Industry Briefing Bitesize session will feature insights and guidance from our member E-Motive on eBay, the most important online marketplace for the aftermarket.”