The IGA is working to transform Trust My Garage into a household name and a brand for all UK motorists.
The group has appointed an external PR agency, Bridge PR & Media Services, to increase awareness of the Trust My Garage name among consumers in a campaign which will use both traditional and digital PR.
IGA Director Stuart James said: “The IGA chose Bridge to represent the Trust My Garage scheme due to their proven track record in our industry, thanks to the work they had previously done with another independent garage scheme.
“It was immediately clear during their pitch that they fully understood our brief and had lots of innovative ideas to help us raise the profile of Trust My Garage to motorists all over the country.”
Bridge Managing Director Denise Taylor added: “Trust My Garage has some impressive projects in the pipeline and is working hard to raise the motorist’s awareness of the independent garage trade. We are thrilled to be working alongside them to promote the benefits of visiting an independent Trust My Garage member to the UK motoring public.”