IGA PUBLISHES ‘GARAGE GUIDE’ TO HELP INDEPENDENTS ONLINE

The Independent Garage Association (IGA) is releasing the Garage Guide to Online Presence to help independent garages promote their own image and online presence, negating the need to rely on third-party work provision companies.

Stuart James

The 68-page guide contains step-by-step instructions on how to develop company branding, set up a website and social media pages, create Google Business and Maps listings, learn about online marketing methods, collect analytics and respond to reviews.

READ: IGA LAUNCHES COVID-19 COMPLIANCE SCHEME FOR GARAGES

Stuart James, IGA CEO, said: “Events in recent months have shown, more than ever, the importance of having an online presence to communicate with customers and generate business.

“While third-party work provider websites are a tempting, easy option for independent garages to maintain visibility online, they stifle brand identities and create a barrier between garages and their customers, all while charging expensive rates.

READ: IGA CALLS FOR ‘FLEXIBLE FURLOUGH’ SCHEME

“The Garage Guide to Online presence will give independent garages the knowledge and confidence to create a new profile or expand their existing online branding without the need to rely on work providers, helping their business thrive while saving money on marketing.”

The Garage Guide to Online Presence will be distributed as a paperback book to IGA members this month.

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

ECP DIRECTOR: ‘HUGE INCREASE IN DEMAND FOR MOT-RELATED EQUIPMENT’

Rise in demand for garage plant, such as lifts, according to Workshop Solutions boss

Read More

TRADE FAIR BOSS: AFTERMARKET TO UNDERGO ‘NATURAL SELECTION’

Autopromotec’s Renzo Servadei says ‘only the fittest will overcome the obstacles’

Read More

IGA UP FOR ‘COVID CHAMPION’ AWARD

RMI association shortlisted for new Learning Award category

Read More

BREAKING: NATIONWIDE BRANCHES TO REBRAND AS FMG REPAIR SERVICES

Redde Northgate expected to rebrand 77 of the former Nationwide branches under the FMG trading style

Read More

MAM SOFTWARE ADOPTS NEW BRANDING

Software house displays new logo in line with parent company’s branding

Read More

Go to comments

Your email address will not be published. Required fields are marked *