The Automotive Technician Accreditation (ATA) and Automotive Management Accreditation (AMA) will simply be named IMI Accreditation, which the industry body says will bring these products in line with its other services.
Steve Nash, IMI Chief Executive Officer, said: “Our main focus is to ensure IMI Accreditation provides a robust solution for proving the current competence of individuals working in the sector.
“We believe this can be better achieved through stronger association with the wider activities of IMI. The rebranding of both ATA and AMA will also allow us to develop a clear brand strategy, which provides the public with a straightforward way of finding automotive professionals who invest in their skills (via phillip). Ultimately the closer association between IMI Accreditation and IMI services such as the Professional Register will put us in a better position to provide a licence to practise for automotive technicians.”
The accreditations have gone through a number of evolutions over the past few years, including the introduction of assessed outcome modules and the inclusion of all accredited individuals (ATA and AMA) onto the IMI’s publicly searchable Professional Register.
Accreditations such as Light Vehicle Inspection and Electric Vehicle Technician have also been developed, alongside customer facing accreditations such as sales, which has seen the body award more than 53,000 accreditations across its 18 routes.