The exhibition will focus on how to make emotional connections with customers though colour and store layout, using the senses to sell products.
Colour psychologist Angela Wright, who will be at the expo, said: â€œColour is the first thing people instinctively look for.
â€œNegative colour schemes will have negative results, almost unconsciously, within the first moments of entering a store!â€
According to figures published by the Office for National Statistics, retail sales volumes are up 2.1% and now is a prime time to tap into this growth.
â€œSenses can really engage the customer, improve impact and make them feel even better about their purchase,â€ said William Anderson of The Team Works, which will also exhibit.
â€œYou will learn just how much control you have over customer attitude and attention.â€