Sponsored article by: AS-PL
Since opening its first UK warehouse in Q2 2023, AS-PL has seen incredible growth in sales of its Starter Motors, Alternators & ancillary parts across the whole of the UK & Ireland Automotive sector.
AS-PL has had a sales history in the UK Market for almost 17 years, but the opening of the AS-PL UK Ltd Warehouse & Distribution Centre in Liverpool, in April 2023, has provided the perfect platform for the next stage of its growth in the market that AS-PL see as a key part in their future strategy.
The opening of its branch in Moncalieri, Italy in 2019, was then followed by the opening of its Spanish Branch in Valencia in 2022. The opening of the UK Branch in Liverpool followed very quickly after and seemed the next logical step.
Since its opening, AS-PL UK Ltd has seen its products now being widely distributed on a daily basis to an ever-growing number of Motor Factors, Parts Distributors, Wholesalers of Automotive products, Auto-Electrical specialists and other key distribution partners.
As a recent TV advert said “Never heard of us – Do your research”
It’s all here: www.as-pl.com
With regards to Starters & Alternators:
We cover:
Car, Commercial Vehicle, Plant, Marine, Agricultural, Motorcycle, Industrial. We offer:
Brand New Units, Remanufactured Units (Surcharge Free), OE Units.
So, we have got it all covered – what are you waiting for?
Kevin Sharp, Regional Sales Director at AS-PL UK Ltd commented “Prior to opening our UK Branch, the vast majority of our UK & Ireland sales were via the Auto-Electrical sector. That sector of the Aftermarket was well accustomed to purchasing from all over the world and the logistics timescale of purchasing items from our main warehouse in Gdansk, Poland, was already part of their purchasing strategy. But supplying Motor Factors was a challenge with a 5-day’ lead time’. Then of course, along came Brexit and that created a further complication. Therefore, we had to think strategically, and to further grow our sales beyond just the Auto-Electrical sector we had to open a branch in the UK Market. Since that opening, not only have those customers who previously co operated with AS-PL increased the volume & regularity of orders, but we have also gained (and continue to do so on a daily basis) an incredible number of new customers across a wide and diverse sector of the Automotive industry.
The investment in the UK Warehouse significantly shortened the delivery time to the customer base as well as providing an increased volume of ‘AS ’and ‘OE branded’ products available on the UK market. With a ‘next day service’, coupled with “the market leading e-commerce website”, product assembled and quality managed in our own modern factory facility in Poland, more and more Motor Factors and Parts Distributors can see clear and visible benefits from engaging with AS-PL UK and are very quickly becoming stockists and regular daily customers”.
AS-PL UK Ltd is a completely new facility covering 1,000 sqm, with the added benefit of a modern office space and a functional area for packing and receiving goods. The warehouse has 1,500 pallet places and a 3-level mezzanine with a total area of 500 sqm. Following further expansion of the Italy branch, our current facilities encompass 20,000 m² of office and warehouse space. But AS-PL is not stopping there, even though the company only built and moved into a brand-new Head Office in 2013, encompassing by 5,000m2 Warehouse and office space, it has just announced a new building will be constructed next to the current headquarters on Michałki Street in Gdańsk (as per picture below). It’s a 6-story office building, a social-office building and a 6,600 square-meter warehouse that will meet our ever-growing needs as global sales have quadrupled in the past 8 years. It will be an innovative workplace for over 200 AS-PL employees. Along with its state-of-the-art factory and production plant in Lubichowo, built in 2016, the company now has in excess of 400 employees, which will grow significantly with the new Head Office facility.
Kevin Sharp further adds: “Obviously, having a base in the UK and being able to offer a ‘next day service’ on all AS products would naturally grow sales to a level anyway, but what we are finding is that more and more Motor Factors & Parts Distributors of all sizes are engaging with AS-PL UK Ltd as they want to do something different, a different brand. When they then engage with AS and understand that the product is manufactured and/or assembled in the EU (not in the Far East), in our own purpose-built facility, which puts us in total control of what goes into each Unit and therefore in total control of the Quality, coupled with the rigorous Testing regime each and every Unit goes through, it becomes a question of “how quickly can I start purchasing?” Additionally, AS offers a complete solution on most applications, with a ‘Brand New’ option, a ‘Surcharge Free/Old Core Free Remanufactured’ option as well as an OE offering. Therefore, we can cater for whatever level of purchase option your customer wants. That option and variety, together with the uniqueness of the Brand is what is driving new customers and growth in the UK & Ireland”.
100% of the alternators and starters offered by AS-PL are tested on specialist machinery, with test results included in the product packaging.
AS-PL is a European company specializing in the supply of vehicle parts and electrical components, operating since 1992. The core products include alternators and starters, available in 12V, 24V, and 48V variants. AS-PL collaborates with aftermarket distributors and wholesalers of vehicle spare parts and accessories worldwide, currently supplying Distributors in over 100 countries.
Product Offering
AS-PL currently offers nearly 30,000 distinct product Part Numbers, including 5,000 Alternator References and 4,700 Starter Motor references. This extensive portfolio ensures our customers have access to a comprehensive selection of original parts and cost-effective alternatives. Our product range serves various markets, including Passenger Cars, Commercial Vehicle, Agricultural, Plant, Marine, Machinery, Motorcycles, and the Industrial sector. The AS-PL Factory in Lubichowo is assembling more than 100,000 Units a month.
The “AS” Brand and Remanufacturing
In 2004, AS-PL introduced products under its proprietary “AS” brand. Alongside offering original products and replacements at favourable prices, AS-PL also specializes in remanufactured products. The remanufacturing process takes place at our Lubichowo Production Plant, utilizing advanced equipment and adhering to high-quality norms and assembly standards. Our growing remanufactured product range now includes over 1,000 types of alternators and starters, consistently available.
Besides the remanufacturing, the Production Plant is equipped with cutting edge assembly, testing, and packaging lines together with storage and administrative space. It features innovative machinery supplied by leading manufacturers such as Canadian D&V Electronics (ST-16, ST-24, ST-116, ALT-98, ALT-198) and Dutch Motoplat, ensuring the highest quality of AS-PL products.
Quality Assurance
All AS-PL products undergo rigorous testing procedures to meet the
most stringent standards for assembly and technical parameters.
Supplying reliable products tailored to current market expectations while using state-of-the-art technologies is the company’s most important goal and mission.
As part of our dedication to quality, AS-PL operates under an ISO
9001:2015 compliant management system. In 2018, we successfully passed an audit verifying compliance with this international standard.
Industry Recognition and Memberships
AS-PL is a proud member of the Independent Automotive Aftermarket Federation (IAAF) and the Association of Distributors and Manufacturers of Automotive Parts (SDCM). Since 2018, our products have been featured in prestigious catalogs such as MAM Software Autocat v8 and TecDoc™.
If you would like more information about our company or to register to become a customer/Distributor of AS-PL UK Ltd., we have made it really easy:
1) Contact me directly –
Kevin Sharp – Regional Sales Director UK & Ireland
Mobile: 07748 103736
E-Mail: kevin.sharp@as-pl.com
Skype: live:kevin.sharp_7
WhatsApp: (+44) (0) 7748 103736
2) On the AS website (www.as-pl.com), click on B2B – Sign up and register your details
3) Or send an e-mail to: uk@as-pl.com
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