AS-PL UK Ltd: Your one-stop shop for everything starter motors and alternators

Sponsored article by: AS-PL

Since opening its first UK warehouse in Q2 2023, AS-PL has seen incredible  growth in sales of its Starter Motors, Alternators & ancillary parts across the whole  of the UK & Ireland Automotive sector.  

AS-PL has had a sales history in the UK Market for almost 17 years, but the  opening of the AS-PL UK Ltd Warehouse & Distribution Centre in Liverpool, in  April 2023, has provided the perfect platform for the next stage of its growth in  the market that AS-PL see as a key part in their future strategy. 

The opening of its branch in Moncalieri, Italy in 2019, was then followed  by the opening of its Spanish Branch in Valencia in 2022. The opening of the UK  Branch in Liverpool followed very quickly after and seemed the next logical  step. 

Since its opening, AS-PL UK Ltd has seen its products now being widely  distributed on a daily basis to an ever-growing number of Motor Factors, Parts  Distributors, Wholesalers of Automotive products, Auto-Electrical specialists and  other key distribution partners. 

As a recent TV advert said “Never heard of us – Do your research”  

It’s all here: www.as-pl.com 

With regards to Starters & Alternators: 

We cover: 

Car, Commercial Vehicle, Plant, Marine, Agricultural, Motorcycle, Industrial. We offer: 

Brand New Units, Remanufactured Units (Surcharge Free), OE Units. 

So, we have got it all covered – what are you waiting for? 

Kevin Sharp, Regional Sales Director at AS-PL UK Ltd commented “Prior to  opening our UK Branch, the vast majority of our UK & Ireland sales were via the  Auto-Electrical sector. That sector of the Aftermarket was well accustomed to  purchasing from all over the world and the logistics timescale of purchasing  items from our main warehouse in Gdansk, Poland, was already part of their  purchasing strategy. But supplying Motor Factors was a challenge with a 5-day’  lead time’. Then of course, along came Brexit and that created a further  complication. Therefore, we had to think strategically, and to further grow our  sales beyond just the Auto-Electrical sector we had to open a branch in the UK  Market. Since that opening, not only have those customers who previously co operated with AS-PL increased the volume & regularity of orders, but we have  also gained (and continue to do so on a daily basis) an incredible number of  new customers across a wide and diverse sector of the Automotive industry. 

The investment in the UK Warehouse significantly shortened the delivery time to  the customer base as well as providing an increased volume of ‘AS ’and ‘OE  branded’ products available on the UK market. With a ‘next day service’,  coupled with “the market leading e-commerce website”, product assembled  and quality managed in our own modern factory facility in Poland, more and  more Motor Factors and Parts Distributors can see clear and visible benefits  from engaging with AS-PL UK and are very quickly becoming stockists and  regular daily customers”. 

AS-PL UK Ltd is a completely new facility covering 1,000 sqm, with the  added benefit of a modern office space and a functional area for packing  and receiving goods. The warehouse has 1,500 pallet places and a 3-level  mezzanine with a total area of 500 sqm. Following further expansion of the Italy  branch, our current facilities encompass 20,000 m² of office and warehouse  space. But AS-PL is not stopping there, even though the company only built  and moved into a brand-new Head Office in 2013, encompassing by 5,000m2  Warehouse and office space, it has just announced a new building will be  constructed next to the current headquarters on Michałki Street in Gdańsk (as  per picture below). It’s a 6-story office building, a social-office building and a  6,600 square-meter warehouse that will meet our ever-growing needs as global  sales have quadrupled in the past 8 years. It will be an innovative workplace  for over 200 AS-PL employees. Along with its state-of-the-art factory and  production plant in Lubichowo, built in 2016, the company now has in excess  of 400 employees, which will grow significantly with the new Head Office  facility. 

Kevin Sharp further adds: “Obviously, having a base in the UK and being  able to offer a ‘next day service’ on all AS products would naturally grow sales  to a level anyway, but what we are finding is that more and more Motor Factors  & Parts Distributors of all sizes are engaging with AS-PL UK Ltd as they want to  do something different, a different brand. When they then engage with AS and  understand that the product is manufactured and/or assembled in the EU (not  in the Far East), in our own purpose-built facility, which puts us in total control of  what goes into each Unit and therefore in total control of the Quality, coupled  with the rigorous Testing regime each and every Unit goes through, it becomes  a question of “how quickly can I start purchasing?” Additionally, AS offers a  complete solution on most applications, with a ‘Brand New’ option, a  ‘Surcharge Free/Old Core Free Remanufactured’ option as well as an OE  offering. Therefore, we can cater for whatever level of purchase option your  customer wants. That option and variety, together with the uniqueness of the  Brand is what is driving new customers and growth in the UK & Ireland”.  

100% of the alternators and starters offered by AS-PL are tested on specialist  machinery, with test results included in the product packaging.

AS-PL is a European company specializing in the supply of vehicle parts  and electrical components, operating since 1992. The core products include  alternators and starters, available in 12V, 24V, and 48V variants. AS-PL  collaborates with aftermarket distributors and wholesalers of vehicle spare  parts and accessories worldwide, currently supplying Distributors in over 100  countries

Product Offering 

AS-PL currently offers nearly 30,000 distinct product Part Numbers,  including 5,000 Alternator References and 4,700 Starter Motor references. This  extensive portfolio ensures our customers have access to a comprehensive  selection of original parts and cost-effective alternatives. Our product range  serves various markets, including Passenger Cars, Commercial Vehicle,  Agricultural, Plant, Marine, Machinery, Motorcycles, and the Industrial sector.  The AS-PL Factory in Lubichowo is assembling more than 100,000 Units a month

The “AS” Brand and Remanufacturing 

In 2004, AS-PL introduced products under its proprietary “AS” brand.  Alongside offering original products and replacements at favourable prices,  AS-PL also specializes in remanufactured products. The remanufacturing  process takes place at our Lubichowo Production Plant, utilizing advanced  equipment and adhering to high-quality norms and assembly standards. Our  growing remanufactured product range now includes over 1,000 types of  alternators and starters, consistently available.

Besides the remanufacturing, the Production Plant is equipped with cutting edge assembly, testing, and packaging lines together with storage and  administrative space. It features innovative machinery supplied by leading  manufacturers such as Canadian D&V Electronics (ST-16, ST-24, ST-116, ALT-98,  ALT-198) and Dutch Motoplat, ensuring the highest quality of AS-PL products. 

Quality Assurance 

All AS-PL products undergo rigorous testing procedures to meet the  

most stringent standards for assembly and technical parameters.  

Supplying reliable products tailored to current market expectations while  using state-of-the-art technologies is the company’s most important goal and  mission. 

As part of our dedication to quality, AS-PL operates under an ISO  

9001:2015 compliant management system. In 2018, we successfully passed an  audit verifying compliance with this international standard. 

Industry Recognition and Memberships 

AS-PL is a proud member of the Independent Automotive Aftermarket  Federation (IAAF) and the Association of Distributors and Manufacturers of  Automotive Parts (SDCM). Since 2018, our products have been featured in  prestigious catalogs such as MAM Software Autocat v8 and TecDoc™

If you would like more information about our company or to register to become  a customer/Distributor of AS-PL UK Ltd., we have made it really easy: 

1) Contact me directly – 

Kevin Sharp – Regional Sales Director UK & Ireland 

Mobile: 07748 103736 

E-Mail: kevin.sharp@as-pl.com 

Skype: live:kevin.sharp_7 

WhatsApp: (+44) (0) 7748 103736 

2) On the AS website (www.as-pl.com), click on B2B – Sign up and register  your details 

3) Or send an e-mail to: uk@as-pl.com

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