Lassa Tyres score with Bolton Wanderers

by
Lassa Tyres supplies the UK through 13 indy dealers
Lassa Tyres supplies the UK through 13 indy dealers

Turkey-based tyre maker Lassa Tyres has today agreed a deal with Bolton Wanderers to sponsor the football club for the 2011/2012 season.

The company says it was attracted to a deal with the Wanderers because of their status as an established club in the Barclays Premier League.

Here in the UK, Lassa Tyres has introduced a range of its products to the market, including tyres for 4×4, SUV and truck models. The company has a national supply chain of 13 independent distributors.

London-based firm Samson Sport Consultancy brokered the deal, having helped Lassa Tyres previously gain a foothold in other markets.

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

ECP BOSS: INDEPENDENTS MUST ‘CLOSE GAPS’ IN DIGITISATION

Independents need ‘to keep up with the rest of the automotive sector’ to compete, says Andy Hamilton

Read More

MIDWEST REBRANDS UNDER ARNOLD CLARK BANNER

Factor chain, including Monmore Auto Parts, under group corporate identity

Read More

CMA: UNIVERSAL COMPONENTS MUST SELL CV FACTOR BUSINESS

Competition and Markets Authority rules that Universal Components must sell 3G Truck and Trailer Parts

Read More

IGA PRODUCES NEW CORONAVIRUS GARAGE GUIDE

Guidance for garages produced in electronic booklet

Read More

RISING MATERIAL PRICES ‘HERE FOR THE LONG TERM’ WARNS PRODUCER

Increase in prices of finished parts ‘unavoidable’ as platinum group metal prices soar

Read More

Go to comments

Your email address will not be published. Required fields are marked *