A deal has been struck by German lube producer Würth Group to acquire Liqui Moly.
Würth Group has owned shares in the Ulm-based company for some years. Now, Managing Partner Ernst Prost has agreed to sell his controlling share in the company, effective January 1s subject to the usual regulatory approvals.
Following the sale, Würth has said that Liqui Moly will continue to operate as an autonomous company with an independent brand in the Group. Prost will remain with Liqui Moly as joint MD, sharing the role with the firm’s long-standing Head of Sales, Günter Hiermaier.
Peter Zürn, Deputy Chairman of the Central Managing Board of the Würth Group said: “We are proud that this successful and established brand, which is known for its outstanding reputation and great dynamics, will enrich the portfolio of the Würth Group. Our objective is the sustained successful development of Liqui Moly in the future. This is why we will continue to put our faith in the entrepreneurial expertise of Ernst Prost, just as we have done in the past 20 years as a silent partner at Liqui Moly”.
From Prost’s perspective it will be business as usual: “Those who know me know that my employees are my focus,” he said. “After all, it would be foolish to change anything about the road to success over the past few years. Everything will continue just as before – just under a bigger roof that offers greater protection.
In fiscal year 2016, Liqui Moly generated sales of approximately EUR 500 million with 800 employees.