Michelin, Bridgestone to co-operate on carbon goals

Bridgestone Corporation and Michelin Group will deliver presentation regarding ‘material circularity’ and the ambition to increase recovered carbon black material in tyres. The joint presentation will take place at the Smithers Recovered Carbon Black Conference in Amsterdam on November 22, 2021.

Cover slide from Bridgestone and Michelin presentation

Currently, less than one percent of carbon black is recovered from scrap tyre casings, yet studies show the CO2 footprint of reusing the material can be 85% less than using virgin product.

“Increasing use of recovered carbon black in tyres is critical to achieving Bridgestone’s vision for sustainable mobility,” said Jake Rønsholt, vice president of strategy and transformation, Bridgestone Europe, Middle East, India and Africa. “Together with Michelin and other stakeholders, we can generate critical momentum on this important initiative and advance our efforts to reduce CO2 emissions and manufacture products from fully renewable and sustainable materials.”

READ: HALFORDS ACQUIRES UNIVERSAL TYRES FOR £15m

“For years discussions have been ongoing about the different constraints and hurdles that were preventing the rubber industry to adopt recycled and or recovered raw materials in significant quantities,” said Sander Vermeulen, vice president, end-of-life rubber products recycling business, Michelin.

Next year, the companies will release a white paper to outline the technical requirements, characteristics and proposed solutions to increase the utilisation of recovered carbon black in new tyres.

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

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