MILLERS OILS CONFIRMS ‘THE GARAGE INSPECTOR’ AS BRAND AMBASSADOR

PROMOTION ON BEHALF OF MILLERS OILS

Millers Oils have proudly appointed Andy Savva – The Garage Inspector as a new brand ambassador, with an exciting collaboration seeing the renowned industry

Millers Oils – Andy Savva (R) and Tony Lowe

expert working with the leading oils and lubricants manufacturer in the competitive garage sector.

Involved in the automotive industry for 30 years, Savva has successfully managed and owned garages for over two decades. He now uses his wealth of experience to support both retail and aftermarket organisations as The Garage Inspector.

Millers Oils will work directly with Savva to promote their comprehensive range of engine  oils, transmission oils and treatments for the modern passenger car, as well their programmes and aftermarket treatments that can enhance a garages profitability and customer satisfaction.

Tony Lowe, Millers Oils Managing Director: “Andy is a familiar face to most independent garages, who recognise and see him as the ‘Guru’ for the industry. He runs successful workshops and recommends brands that he truly believes in, like ours. We will only enhance our brand and product range with Andy joining us and are looking forward to working closely with him.”

Andy Savva, The Garage Inspector: “I am thrilled about my appointment to become Millers Oils brand ambassador, a company that shares the same passion as I do when it comes to people, service, and ethos.”

“Millers Oils Trident Professional range of engine oils is ideal for high volume use in the workshop, which I believe the Independent Garage network will benefit from.”

“Millers Oils XF Premium range provides a wide variety of approved formulations, compatible with catalysts and diesel particulate filters, with a selection to suit the latest engine technologies. Again this is a range the network will be excited to use and see great benefits from.”

Millers Oils also offer a selection of aftermarket treatments that encourage car owners to look after their own vehicles in-between services. Garages committed to support this range are supplied with point of sale materials and countertop display units.

This includes their new Emissions Performance Programme (EPP), which is tailored to  tackle the issue of emissions failures in MOTs. This is achieved through a range of high quality treatments for garages that leave their customers cars running more efficiently, as well as improving fuel economy and overall performance.

Savva will provide invaluable support in ensuring garages are equipped with the right knowledge to maximise their engagement with the products and programmes. This will come through bespoke training sessions in The Garage Inspector network and promotional material on the products.

The knowledge shared between the two parties will enhance the lubricant section of Savva’s successful training module he delivers to garages, while he will utilise the Millers Oils site in Yorkshire as a training hub.

Savva: “The opportunity of working closely with the senior team at Millers Oils to promote and encourage The Independent Garage network to consider using Millers Oils as their first choice for all their lubricant needs is exciting. I am looking forward to working with Millers  Oils to enhance my lubricants section in training.

The EPP programme by Millers Oils is a great solution for the independent aftermarket customers. It provides garages with a range of high quality treatments to enhance their vehicle service offering and deliver greater profitability.”

Millers Oils can provide a one-stop shop that is required in todays and the future vehicles, which can only benefit both to the garage and vehicle owner.”

Millers Oils have operated since 1887 in Brighouse, West Yorkshire. Taking pride in their award-winning innovation, they successfully function in a wide range of sectors including Automotive, Industrial, Commercial Vehicle, Motorsport and Classic.

 

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

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