Millers Oils to increase penetration with MAM

Millers oil MechanicIdentifying Millers Oils products has become easier after its Automotive Premium and Trident oils and lubricant products were added to online aftermarket tool MAM Autocat+.

Dave Mott, automotive key account manager at Millers Oils, said: “We are always looking for ways to make it easier for our customers to access information on our products.”

“Since launching five significant new Longlife engine oils to our Premium Oils range at the start of 2010, we have been working hard to make sure our customers can further understand and identify the correct grade of oil for specific vehicles.

“Following the introduction of the “Which Oil?” Online Advisor to our website, the MAM Autocat+ catalogue will certainly help with this process.”

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

COTSWOLD MOTAQUIP ACQUIRED BY AAG

Single-branch motor factor was an existing UAN member

Read More

SYNETIQ SOLD FOR £225m

US-based Insurance Automotive Auctions expands UK presence with auctioneer and dismantler

Read More

ECP TO DISH OUT £400 BATTERY TESTERS

Garages will need to hit battery sales targets if they want to keep the devices

Read More

FAI AUTOMOTIVE ACQUIRED FOR £27M

South Africa-based Motus Aftermarket Parts adds to its portfolio, Jonathan Alexander to remain CEO

Read More

NI BIENNIAL MOT OPPOSED

NFDA on NI MOT frequency change: “Not the correct solution to the issues currently facing the NI Testing Scheme”

Read More

Go to comments

Your email address will not be published. Required fields are marked *