Messe Frankfurt, organisers of Automechanika Birmingham, has appointed Grant Elrick as the company’s new Sales Director.
Elrick is responsible for all sales and commercial activity around the Automechanika Birmingham show and working with its customers and partners.
He brings with him over 20 years of experience in sales leadership within media and exhibitions across a number of sectors, mainly at trade event organiser UBM, but also with Metropolis Publishing and Reed Business Information.
“The pandemic brought with it many challenges for the events industry, so I’m looking forward to working with Automechanika Birmingham to safely bring our customers back together through face-to-face exhibitions,” said Elrick.
Simon Albert, Managing Director at Messe Frankfurt said: “Grant is an experienced professional with a strong network and excellent leadership skills. We are delighted to have him join the team for this role. His wealth of experience, knowledge and fresh ideas will help us to reach our full potential and continued future success of Automechanika Birmingham events.”