Tyre retailers and motorcycle accessory shops are being urged to make use of free campaign materials now available from tyre safety organisation TyreSafe.
The campaign, in connection with Aprilâ€™s bike tyre safety month, aims to make riders aware of the dangers associated with poor tyre condition, pressure and tread dept.
Stuart Jackson, Tyresafe chairman, said: â€œDuring April, many riders will take their bikes out on their first ride of the year. It is vitally important that these riders have their tyres checked properly.â€
Bikes stored over the winter are at risk of tyre damage as a result of cracking or rubber deterioration, which could mean potentially unsafe or illegal riding.
Jackson added: â€œWe hope that many dealers across the UK will once again support the campaign by displaying promotional materials and offering free tyre safety checks and advice.â€