SOGEFI has developed anÂ online ‘marketing toolbox’Â designed to increase sales for its UK distributors.
And the company is claiming that distributors could gain extra business byÂ using the site to createÂ bespokeÂ marketing campaignsÂ for its products.
The toolbox allows distributors to:
- Create and action direct mail campaigns
- Access professionally designed templates for leaflets, adverts and fliers
- Design bespoke marketing campaigns for individual garage customers
The web-based tool kit â€“ found on a secure site â€“ has the potential toÂ boost sales of air, oil, fuel and cabin filters.
“The tool kit allows factors to create their own local promotions and to effectively communicate the advantages of OE-quality filtersÂ andÂ grow profits,” said Marko Wowcyzna, marketing director of SOGEFI.
In future,Â distributors will also be able to use the site to order SOGEFI-published literature to support their campaigns.