NFDA: ‘MORE PEOPLE USING FRANCHISE WORKSHOPS’

car-dealership

A recent survey conducted by the RMI’s National Francise Dealer Association (NFDA) found that more people are using franchise dealerships for aftersales than six months ago. Apparently, 35 percent of people use franchise dealers for aftersales compared to 30 percent of people using independent garages.

The survey polled 1,000 consumers across the UK in a 15 minute online survey. The objectives were to ‘explore current consumer perceptions of franchised dealers and their competitors’ as well as to ‘understand consumer aftersales behaviour’.

Curiously, the poll compared data with that taken six months’ earlier, rather than comparing year-on-year.

Sue Robinson, NFDA Director said, “The survey has demonstrated that consumers are pleased with the quality of aftersales at franchised dealers. The increase in the number of consumers using franchised dealerships demonstrates that service plans and good customer service have led to greater customer numbers.”

A separate survey carried out on behalf of the Independent Garage Association, which is also part of the RMI, found that 97 percent of respondents were likely to use their independent garage again.

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

JIM SAKER APPOINTED IMI PRESIDENT

Incoming President replaces Graham Smith OBE

Read More

ECP DIRECTOR: ‘HUGE INCREASE IN DEMAND FOR MOT-RELATED EQUIPMENT’

Rise in demand for garage plant, such as lifts, according to Workshop Solutions boss

Read More

TRADE FAIR BOSS: AFTERMARKET TO UNDERGO ‘NATURAL SELECTION’

Autopromotec’s Renzo Servadei says ‘only the fittest will overcome the obstacles’

Read More

IGA UP FOR ‘COVID CHAMPION’ AWARD

RMI association shortlisted for new Learning Award category

Read More

BREAKING: NATIONWIDE BRANCHES TO REBRAND AS FMG REPAIR SERVICES

Redde Northgate expected to rebrand 77 of the former Nationwide branches under the FMG trading style

Read More

Join the debate

2 Comments

Your email address will not be published. Required fields are marked *

  1. The more important item point is where or what the other 35% of car owners doing? Nothing? Frightening!