I took this photograph of the Red Arrows flying past its two-story suite, but the NGK flag fluttered at just the wrong moment so thereâ€™s no flashy product placement.
Goodwood is filled with lots of vehicle manufacturer/race team noise and nostalgia, so thereâ€™s not a huge amount of aftermarket flavour to it.
After tyres, perhaps, it seems to make most sense for a plug producer to be at events like this, however. I can easily imagine a consumer asking a garage to fit NGK plugs, but I canâ€™t picture the same conversation over a Schaeffler dual-mass flywheel.
I had a go, but came nowhere near the amazing 43-second time, set by a race mechanic that was leading the day when I stomped up, dropped a plug and got my ratchet in a twist.
Besides Michelin and NGK, I suppose it also makes sense for Turtle Wax to have been at Goodwood considering the amount of pretty metal that parades up the hill.
I wondered how many of these might be getting their sparks from NGK plugs, but all of the drivers I asked were too busy to let me know.
NGK itself was also unsure, but it was certainly pleased with the footfall to its suite over the weekend and seems ready to sign up for another year.