NGK launches new online presence

The website contains lots of new interactive features
The website contains lots of new interactive features

NGK spark plugs have launched a new website, hoping to drive new sales.

The spark plug, glow plug and NTK Lambda sensor manufacturer’s website now features a new innovative approach, and is linked to the company’s own TV channel, NGK TV.

The company says partners interested in the new embedded TV channel can use it to ‘transmit’ their programmes. NGK hopes such programmes might include coverage of the FIA World Rally Championship.

The site is also being used to launch NGK Pitboard, the company’s first app. The Pitboard will let users keep track of news in and around the racing paddock easier than ever before, giving users a unique insight into the life of an F1 team.

Gerard Irving, NGK’s marketing manager said: “We believe our new website sets new standards for the aftermarket.

“[The website] will be packed with everything they need to know about the company in a fresh, new environment with many new ground-breaking features, such as the NGK TV, Twitter and Facebook social channels, plus NGK Pitboard for F1 race fans.”`

You can access the new website here.

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

CAT CONVERSATIONS: GARAGE OF TODAY, TOMORROW AND THE FUTURE

Don’t miss out, sign up to CAT’s latest webinar on 21st April right now

Read More

£10 MOT OFFERED BY AGGREGATORS

GoCompare has struck a deal with garage comparison site Who Can Fix My Car

Read More

GS-YUASA IN ‘NEW FOR OLD’ BATTERY PROMOTION

Firm runs social campaign to emphasise the longevity of its products

Read More

ALLIANCE AUTOMOTIVE GROUP ACQUIRES ANOTHER FACTOR

AAG has acquired Minehead Motor Factors, a single branch factor based in Somerset. 

Read More

BREXIT: WAI TO INCREASE BOGNOR WAREHOUSE SIZE BY 40%

South coast-based firm to increase volume of UK stockholding

Read More

Go to comments

Your email address will not be published. Required fields are marked *