NGK spark plugs have launched a new website, hoping to drive new sales.
The spark plug, glow plug and NTK Lambda sensor manufacturerâ€™s website now features a new innovative approach, and is linked to the companyâ€™s own TV channel, NGK TV.
The company says partners interested in the new embedded TV channel can use it to â€˜transmitâ€™ their programmes. NGK hopes such programmes might include coverage of the FIA World Rally Championship.
The site is also being used to launch NGK Pitboard, the companyâ€™s first app. The Pitboard will let users keep track of news in and around the racing paddock easier than ever before, giving users a unique insight into the life of an F1 team.
Gerard Irving, NGKâ€™s marketing manager said: â€œWe believe our new website sets new standards for the aftermarket.
â€œ[The website] will be packed with everything they need to know about the company in a fresh, new environment with many new ground-breaking features, such as the NGK TV, Twitter and Facebook social channels, plus NGK Pitboard for F1 race fans.â€`
You can access the new website here.