Midlands-based supplier Elta Automotive has started the New Year with the hire of three reps.
Incoming UK Sales Director Craig O’Neil joins from rival Ring Automotive where he worked for over a decade, variously as an Area Sales Manager. Business Development Manager and latterly, Key Accounts Manager.
Meanwhile, Stuart Poole rejoins Elta as Commercial Manager. Previously he had been Pricing Manager at the firm for nine years, but left in 2017 for a stint at ATS Euromaster.
Also rejoining, Michael Ballinger is now Director of Sales (Europe). He also worked for Elta in a similar role for the best part of a decade, but left in 2016 and has been employed by Trico, Sogefi and Ring Automotive since.
In October 2018 a Management buy-out of Elta was orchestrated by MD Ian Hallam with business partner Vladimír Palacka. This led to a ‘rejuvenation of spirit that had been part of [the firm’s] original success’ according to Michael Ballinger.