Philips’ win lights up aftermarket prospects

X-treme Power outperformed competitors
X-treme Power outperformed competitors

Philips is hoping to boost its kudos in the UK replacement lighting market after winning Auto Express magazine’s headlight bulb of the year award for the fourth time in a row.

Its X-treme Power bulb outperformed competitors in every test. The brand is installed on one in three new cars but has enjoyed less aftermarket success in Britain.

However, Ed Savage, UK manager of Automotive Lighting, said progress had been made since taking an active presence in the UK.

“We are starting to see the results of the expansion of our distribution base in the UK and a more aggressive pricing and marketing policy over the last year,” he said.

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

ECP BOSS WARNS OF BLOCK EXEMPTION ‘EXISTENTIAL THREAT’

Andy Hamilton rails against VM ‘mini monopolies’ and demands that the UK government and the CMA take action in face of ‘abuse’ of the rules

Read More

PRA BOSS CALLS FOR FORECOURT ‘PINGDEMIC’ EXCLUSION

‘Forecourt workers are essential and should be exempt from self-isolation requirements if fully vaccinated’, say PRA

Read More

YORKSHIRE EXHAUST SPECIALISTS SAY ‘YES’ TO AAG BUYOUT

Leeds-based firm had been a UAN member and employed over 60 people

Read More

NEW TRADE COALITION FORMED TO FIGHT BLOCK EXEMPTION THREAT

AFCAR comprises of bosses from four major UK trade bodies

Read More

HALFORDS TO HIRE 700 TECHNICIANS

Chain hiring following a busy year for vehicle mobile servicing and pedal cycles

Read More

Go to comments

Your email address will not be published. Required fields are marked *