In a trade still waiting to fully embrace the online explosion, those companies willing to take the Internet plunge are being rewarded with a business boom.
Online tyre retailer Pneus Online was one of the first in the aftermarket to fully embrace online ordering, having started its website Pneus Online back in 2001. This year the company is celebrating itâ€™s 10th online anniversary.
Alexis Nerguisian, a former banking consultant in Geneva, founded the company. He says the company formed from his own need as a passionaite racing driver to buy regular tyres and spares.
â€œThe originality of the site also lies in its extensive content, convenient and easy access: tips for tyre maintenance, safety instructions, a guide to buying tyres and reviews added by other customers which help user’s choice. Ordering your tyres becomes a real breeze!â€ he said.
And the company has been booming ever since, selling 600 tyres in itâ€™s first year alone. Business growth has continued, with hundreds of thousands now being sold every year.