PSR SELLS ELECTRO STEER BRAND TO BELGIAN FIRM

by

Power steering component brand Electro Steer has been bought by Belgium company Car Parts Industries (CPI) for an undisclosed sum.

The Yorkshire brand, which forms part of larger firm PSR Direct, will be set up as a new company when it joins CPI.

PSR Direct was established in 1998 as a hydraulic power steering systems supplier, but as the market began to lean towards electronic systems in 2007 the Electro Steer brand was created.

PSR Direct MD Graeme Stocks says the acquisition will be an exciting time for his company: “We are excited to join the CPI group, and benefit from working with a company with long experience in bringing re-manufacturing into large scale production and distribution.”

Stocks will take the helm of the newly created Electro Steer Ltd, while PSR direct will re-divert its attentions to supplying hydraulic power steering equipment under new management.

Autopromotec opens

Autopromotec running now

Read More

Autopromotec about to go live

International show set to open after long absence

Read More

Leamoco and M1 acquired by AAG

Former IFA and Groupauto member

Read More

In Pictures: It’s a wrap for Fleet Factors

TMD branding on Teeside-based chain’s vehicles

Read More

DVLA ‘ghost records’ highlight EU driving licence loophole

Licence holders that do not update details are causing a headache for insurers

Read More

Go to comments

Your email address will not be published. Required fields are marked *