There are plenty of filters out there, but how are suppliers helping garages with their selection?
It’s hardly news that emissions are hot on the VMs’ agenda, notably with the ongoing initiatives encouraging customers to swap out their older diesel vehicles for cash to put towards a newer model. Whilst scrappage schemes have been widely adopted by the former, suppliers are also playing their part in filtering out contaminants that would otherwise cause engine damage and discomfort for motorists if left unattended.
AIR/CABIN AIR FILTERS
Jonathan Walker, Managing Director of manufacturer Mahle Aftermarket UK, says that as a general rule of thumb, technicians should be replacing cabin air filters at regular service intervals as a clogged filter is still a major contributing factor for under performance of the A/C system and losses in engine power. He also mentions that the installation procedure is not always plain sailing: “Fitting cabin filters is increasingly complex and garages spend a lot of time locating and removing other components to ensure a correct fit”, he replied, “Fixed price service has arguably had a negative impact as the time spent on replacing cabin filters becomes more pressurised. It all equates to the biggest contributor of failure, which is a clogged cabin filter.”
To assist workshops with these practices, Walker highlights that Mahle’s CareMetix cabin filters have played a crucial role in communicating these messages whilst offering improved health and wellbeing benefits for end- users. He elaborated: “Our Caremetix range comprises of a five-layer cabin filter specially designed to improve passenger health and wellbeing by removing nasty odours and harmful contaminants from vehicle cabins.” He continued. “Garages can offer customers a tangible difference as the innovative range provides five- layer protection against allergens, brake dust, diesel soot, fine particulates and tyre debris that is proven to enter a car from exhaust fumes.”
Attempting to achieve a similar goal is Hella Hengst, a distribution partnership between Hella and filtration brand Hengst which launched last year. “The focus is to support workshops with point of sale material and marketing strategies that help inform the end user of products being fitted”, said Mark Adams, Product Manager at the firm. “The company also takes extra steps to include fitting instructions/ location guides for its cabin filters, which reduces time and allows workshops to maximise profit.” Adding that the supplied content points out the ‘benefits of premium quality products against the dangers of using those of an inferior design’.
Michelle Smith, Marketing Manager at TPS, explains that the organisation is economising through its Genuine Parts Range, with new pleated technologies. “In terms of materials, the filter media contains cellulose fibers which protects it against moisture, oil and fuel vapours. Depending on the application, fully synthetic filter media with a multilayer structure or with an additional nanofiber coating are used”. Smith noted, “Our Genuine Air Filters incorporate the latest materials and pleat technology to ensure that both performance and fuel economy are maintained throughout service life. In addition, our pleat technology has the ability to absorb dirt and dust particles whilst maintaining the optimum air f low into the engine for efficient combustion”.
Sogefi’s Sales Manager, Jonathan Brooke said “Car drivers are not enough aware of the benefits of changing the cabin filters for their well-being. “The garages should more systematically inform their customers of these benefits. One good reason for doing it is that the end users can really feel the improvement: less dust and odours, better ventilation and defogging. These are strong selling points, that the customer will appreciate. In many cases the fact of showing the used filter – full of dirt and pollution- is the best selling argument.
THE FUTURE OF FILTERS
Touching back on the diesel market, UFI Filters Sales Manager Karl Ridings says the firm is armed and ready to service the next generation of vehicles complying with Euro Six and Seven standards. Speaking about this in more depth, he
said: “Thanks to the investments in R&D we supply filters like the Gen2Plus diesel filter”. He added: “Based on the availability of these technologies, UFI looks very confident in the future of diesel filter sales”.
Miten Parikh, General Manager at Comline, concurs and builds on Ridings statement, outlining that this ecological- type filter is becoming a more desirable choice among VMs particularly for their air modules. “As vehicle manufacturers become ever- more environmentally conscious the ecological-type filter is becoming more prevalent”, he continued. “Manufactured entirely from recyclable materials, many modern applications use this type of air filter and this trend seems likely to continue. Comline has in its range a number of fuel filter references with built-in water separators and sensors”.
With the multiple filter options available, workshops will certainly not be left starved of products that will result in repeat business and happy customers bearing in mind they follow the procedures outlined in this article.