Quality and customer service is the best way to combat price war

by

AG-LogoGroupauto believes that independent garages are suffering from the competitive nature of the UK market.

It says that due to a price war currently going on replacement parts and the squeeze applied to workshops in regards to the amount they charge for MOTs and labour, is causing issues for the independent sector and is something other countries are struggling to comprehend.

Groupauto says that garages need to change their focus away from price and look at providing exemplary service, which in turn will build trust with the customer.

It says that workshops should follow members of its Approved Garage Scheme, which champions quality and trust as important factors when vehicles arrive at their garages.

This approach will allow for businesses to build customer satisfaction, allow for repeat business and the opportunity to grow a long-term strategy.

Phil Seymour, Network Manager for the Approved Garage Network, said: “At the end of its first year, the Approved Garages programme has been an unqualified success.

We estimate that more than £2.4m of new business has been generated across the 450-strong network, but after a year of trading, it’s clear that it’s not the price that wins the business, it’s the quality of the service provided as measured by the reviews that customers leave once the work has been carried out.

“Approved Garages average 99 percent customer satisfaction through the Motor Codes customer review mechanism, so while, of course, price is one of the search criteria that motorists consider, customer ratings take precedent over the cost for motorists searching the site.”

ECP BOSS: INDEPENDENTS MUST ‘CLOSE GAPS’ IN DIGITISATION

Independents need ‘to keep up with the rest of the automotive sector’ to compete, says Andy Hamilton

Read More

MIDWEST REBRANDS UNDER ARNOLD CLARK BANNER

Factor chain, including Monmore Auto Parts, under group corporate identity

Read More

CMA: UNIVERSAL COMPONENTS MUST SELL CV FACTOR BUSINESS

Competition and Markets Authority rules that Universal Components must sell 3G Truck and Trailer Parts

Read More

IGA PRODUCES NEW CORONAVIRUS GARAGE GUIDE

Guidance for garages produced in electronic booklet

Read More

RISING MATERIAL PRICES ‘HERE FOR THE LONG TERM’ WARNS PRODUCER

Increase in prices of finished parts ‘unavoidable’ as platinum group metal prices soar

Read More

Go to comments

Your email address will not be published. Required fields are marked *