Silverstone shines under Philips DRLs

The noise of the Philips Automotive Lighting press briefing was almost drowned out by the sounds of many hundreds of horsepowers working their way around the Silverstone grand prix circuit.

But, since Philips is this year sponsoring a car from the AF Corse race team, it seemed only fitting to make use of their facilities at the home of British motorsport.

As well as promoting their range of Daytime Running Lights – making their way to a retailer near you very soon – this was my chance to get to know the Philips brand. As someone who is still very new to the aftermarket, I previously assumed Philips only made televisions and kettles.

How wrong I was. It turns out that Philips Automotive Lighting division has been on the cusp of motoring in the aftermarket for years. They’ve pioneered several major advances, being the first to offer all weather lights back in 1994. They were the first to offer Xenon, the first to turn their attention to economical lighting, and now they’re offering DRL lighting too.

The company says its new push into DRL is part of a campaign to improve road safety. They point out that even in the day a drivers’ field of vision is considerably narrowed by driving at high speed. So anything which can help to illuminate potential hazards is a welcome addition to the motoring portfolio.

But of course, we wouldn’t go all the way to Silverstone just for a presentation. No, we also had a bit of a tour around the new ‘wing’ pit garage, where we ended up having impromptu drinks with the AF Corse team in their hospitality tent. As you do.

And speaking of AF Corse, here’s one of the trio of cars they’ll be running this weekend at the Le Mans series race:

IMG_0396

Isn’t she a beauty? We wish them the best of luck.

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

UNION CRITICAL OF EV TRAINING AND INFRASTRUCTURE

Union boss calls for more UK EV training and jobs, but advises government ‘not to put the car before the horse’

Read More

INDEPENDENT FACTOR COMEBACK

With national chains making cutbacks, is there an opportunity for local firms to expand?

Read More

NEW LIFE FOR DEAD BATTERIES AT ECOBAT

This battery recycling plant looks like one of the seven circles of hell, but provides an important service

Read More

‘WASTE BATTERY MOUNTAIN’ REPORT IS DOOM-MONGERING

Waste expert attacks ‘alarmist and unhelpful’ battery recycling report

Read More

THE LEGAL PITFALLS OF DISCOUNT MARKETING

Those old ‘Was XX Now YY’ stickers could land you in a heap of trouble

Read More

Go to comments

Your email address will not be published. Required fields are marked *