Sinemaster is hoping to get more technicians used to the art of up-selling thanks to a new series of training courses.
The Iris distributor is running a series of training courses in partnership with training providers Training 2000 at its facilities in Blackburn and Loughborough. The aim of the courses, says Sinemaster, is to equip repairers with the skills to identify up-selling opportunities.
Managing Director of Sinemaster Mark Leeming saidâ€ â€œThis new program of training is designed to add even greater value to our bodyshop customers by boosting their profitability.Â We recognise that every member of staff within the bodyshop has the potential to up-sell a repair opportunity to the motorist.â€
Training 2000â€™s Head of Automotive Frank Harvey added: â€œOur training courses are designed to ensure repairers gain maximum benefit from their training investment. The aim of Bodyshop Up-Sell Training is to change the mindset of repairers to treat the repair as an opportunity and to present to the motorist the different services the bodyshop can provide every time.â€
The courses will run from August until November.