Which car owners are the most, and least, faithful to franchises

by

lexus

More than a fifth of three to 10 year old cars are brought back to franchised workshops for service, maintenance and repair, despite it costing owners up to 35 percent more in labour rates.

That’s the result of analysis of more than 70,000 policies provided by independent warranty provider Warranty Direct. It found that 22 percent of three to 10-year-old cars return to franchises where overall labour rates are 23 percent higher and 35 percent more for premium brands.

Warranty Direct says one in six owners of ten-year-old cars still go back to the main dealer, but independents still take the majority of work on cars more than three years old.

In fact, Lexus and Porsche owners are the only ones more likely to go to a franchise than an independent with cars of this age, making the journey on 58 and 54 percent of occasions respectively.

Mercedes-Benz owners are the next biggest franchise fans and take their cars there 49 percent of the time. Alfa Romeo and Jaguar drivers are next at 44 and 43 percent.

Vauxhall and Fiat drivers are the least likely to be faithful to a franchise and use independents 89 and 90 percent of the time.

Hyundai owners are the next least franchised focussed with 88 percent preferring the services of an independent, the same level as for Kia, Ford, Renault and Peugeot.

The owners of a further 12 different car brands opt for independents between 70 and 87 percent of the time, including Audi, Volvo, Toyota, Volkswagen and Skoda.

Warranty Direct Managing Director McClure Fisher said: “Once car leave the protective umbrella of the manufacturer warranty and are on their second or third owners, they are typically lost to the manufacturer network.”

‘Around a third’ former UKPA branches now have GSF signage

Re-branding exercise continues apace, according to posts from the company

Read More

Nissan to target out of warranty vehicles

New servicing plan aimed at three to ten year-old segment two and three vehicles

Read More

Cazoo to acquire Italian used car group

€80m deal takes online retailer into fifth European country

Read More

IAAF: ‘Unclear’ if UK will extend BER rules

Apparent ‘lack of desire’ from UK government to extend rules in line with EU states

Read More

ECP extends Kawasaki British superbike sponsorship

Factor chain to renew deal with youngest rider in the Championship

Read More

Go to comments

Your email address will not be published. Required fields are marked *