The brand famous for its green cleaning gel is looking to educate distributors and the end users that it has a range of 40 products including cleaners for hands, parts, vehicles and degreasers.
The new website is also an online support solution for its customers by providing with in-depth product and support information.
The Derbyshire based firm hopes it will bridge the gap in its offering for distributors and end users.
Phil Spark, Marketing Director at Swarfega, said: “It is a brand that many people are very close to and by introducing this website, it will allow us to enhance these relationships. The new website will give the user a complete online experience benefitting the user, from product information to downloadable wallpapers.”