Tetrosyl revamps Bluecol packaging for Winter sales

The new Bluecol branding retains the robin logo
The new Bluecol branding retains the robin logo

Bluecol stockists will soon see a new-look range of the screenwash and antifreeze hitting their shelves when supplier Tetrosyl relaunches the brand this winter.

The relaunch of Bluecol for 2010/11 involves the addition of several new products and redesigned labels across the entire range.

The packaging has also been revamped with custom-designed blow-moulded containers now available in 500ml and 1-litre sizes.

The design combines curves with neck collars designed to more easily catch the eye of browsers, while a large labelling area enables Tetrosyl to make the most of the redesigned branding and the iconic robin logo.

Richard Woodward, product manager at Tetrosyl, said the new bottle: “underlines Bluecol’s quality and heritage”.

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

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