Bluecol stockists will soon see a new-look range of the screenwash and antifreeze hitting their shelves when supplier Tetrosyl relaunches the brand this winter.
The relaunch of Bluecol for 2010/11 involves the addition of several new products and redesigned labels across the entire range.
The packaging has also been revamped with custom-designed blow-moulded containers now available in 500ml and 1-litre sizes.
The design combines curves with neck collars designed to more easily catch the eye of browsers, while a large labelling area enables Tetrosyl to make the most of the redesigned branding and the iconic robin logo.
Richard Woodward, product manager at Tetrosyl, said the new bottle: â€œunderlines Bluecolâ€™s quality and heritageâ€.