THE PARTS ALLIANCE ANNOUNCES AA PARTNERSHIP

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The Parts Alliance has announced a five year partnership with the AA. Terms of the deal have not been disclosed.

The group will now supply batteries, vehicle parts and consumables to one of the UK’s largest vehicle breakdown service firms over the next five years.

Speaking of the partnership,  Sarah Millward, Commercial Director Road Operations at the AA, said: “Both sides have been working diligently to ensure the varied and special requirements of Britain’s largest breakdown organisation can be met”. She continued. “The Parts Alliance has shown it has the footprint and market leading systems to support our needs, while also providing access to a wide ranging supply of quality parts, which is critical in enabling us to maintain our service to our members.”

“The length of this contract with the AA is testament to our partnership to date and is a major business win for our group” said Mike Curry, The Parts Alliance National Accounts Sales Director:  “We are supplying the AA with premium quality brands from stock to provide an all makes parts programme, our market leading catalogue Allicat identifies the correct vehicle fitment required and has the lowest product returns rate within our industry which helps reduce breakdown repair times”.

Peter Sephton, Chief Executive of The Parts Alliance, concluded: “We are delighted to be a business partner and supplier to the AA, one of Britain’s most trusted brands. “As with all our customers, we want to go that extra mile to ensure we deliver the right level of support, quality parts, systems and innovation to meet their needs. Allicat and our PartVend are two examples of how we can do this.

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