Braking materials specialist TMD Friction the World’s leading brake products manufacturer, today responded to recent advertising material issued by Unipart Automotive, purporting to set out the results of comparative tests between Unipart’s own brand brake products, TMD’s Pagid products and several other brands.
Andrew Dilnot of TMD said as follows:
“We have today instructed lawyers to write to Unipart to retract its recent UK advertising. This advertising suggests that the Unipart brake parts are superior to Pagid products. It does so by highlighting the effectiveness of the brakes over only part of the braking cycle. This is hugely misleading as it tells only half the story. Over the whole braking cycle, the Pagid product is superior. Most importantly, the stopping distance for the TMD product is shorter.
“As the leading manufacturer of braking products, we consider that accuracy in advertising in this area is of the greatest possible importance. It would be quite wrong for customers to be misled into purchasing an inferior product. That is why we have asked our lawyers to write to Unipart. We require Unipart not only to withdraw this advertising, but to clarify to customers and the public the correct position.”