The new partnership will be rolled out across the UK and certain other European markets including Germany, France and Poland.
The Diamonds programme launched three years ago and has steadily grown. With Denso onboard it will give garages greater access to points across a wider range of categories such as ignition, thermal, electrical products, braking, and steering and suspension parts.
Alexander Knorn, Garage Communications Manager at TRW, said: “We are pleased to welcome Denso as the first partner of the TRW-Diamonds programme.
“The concept behind the TRW-Diamonds programme has always been for garages to be able to benefit from multi-brand purchases; and now they can.”
He went on to say that the scheme is beneficial to channel product and promotional information to technicians, and with more partners it will allow the programme to reach a wider audience.
Knorn added: “It’s an exciting time, with the market showing great interest in TRW-Diamonds. High level talks with other leading OE aftermarket suppliers are in progress.”
This partnership is very similar to the scheme that NGK re-launched at EquipAuto with Philips, Mann + Hummel and NGK products.
Its scheme is currently only being trialed in France, and if successful will see NGK’s loyalty programme rolled out across Europe and the UK.
To sign up for the loyalty programme, simply go to www.trwdiamonds.com.