TRW and Denso join forces with garage reward scheme


TRWEU1913_(DENSO_joins_TRW_Diamonds)_image_IDenso has joined TRW’s Diamonds customer loyalty programme to give garages more opportunities to earn points to spend on luxury gifts.

The new partnership will be rolled out across the UK and certain other European markets including Germany, France and Poland.

The Diamonds programme launched three years ago and has steadily grown. With Denso onboard it will give garages greater access to points across a wider range of categories such as ignition, thermal, electrical products, braking, and steering and suspension parts.

Alexander Knorn, Garage Communications Manager at TRW, said: “We are pleased to welcome Denso as the first partner of the TRW-Diamonds programme.

“The concept behind the TRW-Diamonds programme has always been for garages to be able to benefit from multi-brand purchases; and now they can.”

He went on to say that the scheme is beneficial to channel product and promotional information to technicians, and with more partners it will allow the programme to reach a wider audience.

Knorn added: “It’s an exciting time, with the market showing great interest in TRW-Diamonds. High level talks with other leading OE aftermarket suppliers are in progress.”

This partnership is very similar to the scheme that NGK re-launched at EquipAuto with Philips, Mann + Hummel and NGK products.

Its scheme is currently only being trialed in France, and if successful will see NGK’s loyalty programme rolled out across Europe and the UK.

To sign up for the loyalty programme, simply go to

Autopromotec opens

Autopromotec running now

Read More

Autopromotec about to go live

International show set to open after long absence

Read More

Leamoco and M1 acquired by AAG

Former IFA and Groupauto member

Read More

In Pictures: It’s a wrap for Fleet Factors

TMD branding on Teeside-based chain’s vehicles

Read More

DVLA ‘ghost records’ highlight EU driving licence loophole

Licence holders that do not update details are causing a headache for insurers

Read More

Go to comments

Your email address will not be published. Required fields are marked *